PURPOSE

Driven by a spirit of commitment and a desire to contribute, NCB stands alongside Vietnam on its path of development, helping to build a strong and prosperous nation.

VISION

To become Vietnam's leading financial group, pioneering the development of a comprehensive financial ecosystem built on innovation and international integration, while contributing to the nation's development.

MISSION

True to its mission as a trusted partner, NCB remains committed to the following goals:

•    Contribute to the development of the national economy and create sustainable value for society.
•    Understand and empathize with customers and partners, standing by them for the long term as they grow and reach new heights. 
•    Contribute to improving people's quality of life and building a better future for every Vietnamese family.

CORE VALUES

•    Aspiration: Foster the courage to think big, act boldly, and break new ground in service of the nation.
•    Trust: Build credibility through integrity and transparency, becoming a dependable anchor in whom customers place their full trust, with whom partners choose to work, and to which employees are proud to belong.
•   Distinction: Pioneer innovation and creativity to deliver one-of-a-kind, superior financial solutions to the market.

NCB PEOPLE & CULTURE

NCB regards people as the cornerstone and driving force of its development, supported by diverse, flexible, fair, transparent, and market-competitive human resource policies. Corporate culture serves as the unifying thread connecting NCB employees, fostered through a people-centered, professional working environment rich in development opportunities, where NCB employees can enjoy fulfilling lives and rewarding careers.

OPERATIONAL DIRECTION FOR 2026

Following five years of comprehensive transformation and impressive results, NCB has officially entered a new development cycle in 2026, one that promises significant breakthroughs.

NCB remains committed to its chosen strategy of developing a hybrid digital wealth management banking model, "Digital Wealth," alongside digital transformation solutions. NCB aims to establish an intelligent digital banking model with extensive personalization capabilities, creating sustainable competitive advantages and meeting customers' increasingly diverse financial needs.

In this new phase of development, NCB has set ambitious growth targets. The bank continues to strengthen its financial foundation, enhance its governance capabilities, market position, reputation, and competitiveness, and strives to become a bank that delivers outstanding financial experiences in the market.

NCB has also made major strides in products, services, and innovation. It has introduced pioneering digital banking solutions, advanced financial platforms for businesses, and a distinctive card lineup. It has also launched integrated financial solutions with an exclusive privileges ecosystem, a first in the market, which contribute to the digitalization of Vietnam's tourism industry and offer customers premium privileges and a refined, enriching lifestyle.

NCB continues to promote money market operations and short-term interest rate trading in the interbank market, while expanding cooperative relationships with credit institutions and financial institutions.

Risk Management and Internal Control: NCB continues to strengthen its risk management and internal control systems, improve credit quality, and proactively identify and control risks across all operations, particularly in response to emerging requirements arising from the business environment and digital transformation. Through these efforts, the bank ensures that growth goes hand in hand with safety, compliance, and efficiency.

People and culture are the foundation of long-term development. NCB is building a highly capable, professional workforce equipped for the demands of the times, and a fulfilling workplace where employees are empowered and given room to grow. Its corporate culture, built on five cultural values (Integrity, Responsibility, Dedication, Creativity, and Unity), underpins the organization's strong and sustainable growth.

NCB is increasingly affirming its position as a modern bank with strong execution capabilities, earning growing trust and affection in the market.