What Makes NCB One of Asia’s Best Places to Work for Three Consecutive Years?

A breakthrough and comprehensive human resources strategy that has created an attractive “destination for talent” has helped National Citizen Commercial Joint Stock Bank (NCB) attract and retain top professionals, earning the title of “Best Companies to Work for in Asia” for three consecutive years.

NCB has emerged as a shining example of strong and comprehensive transformation in the banking and finance sector in recent years. From a small-scale bank, through strategic investments, synchronized actions, and decisive management, NCB has accelerated into a “new chapter,” heading toward sustainable development.

NCB Named “Best Companies to Work for in Asia” for Three Consecutive Years

Alongside its impressive business growth — including three consecutive capital increases in four years, strengthening financial capacity, and achieving positive business results despite a challenging environment — NCB has also made a strong impression with its team of experienced leaders and senior personnel known for their professional expertise and management capability within the financial and banking sector. Particularly, NCB has become a “new destination” for industry talent, continuously attracting high-quality professionals, international experts, and young talent. In August, the bank achieved a “double win” at the HR Asia Awards 2025, receiving the titles “Best Companies to Work for in Asia 2025” and “Tech Empowerment Awards 2025.”

Attractive Compensation and Ample Career Development Opportunities

Sharing his perspective on human resources management, Mr. Ta Kieu Hung – CEO of NCB, emphasized that NCB considers people as its core value, development driver, and most valuable asset — and is committed to providing the best possible benefits for its employees.

Indeed, the 2024–2025 period marks a major turning point in NCB’s HR policy. Contrary to widespread volatility in the labor market, NCB has upgraded its HR strategy across the entire system — implementing a top-tier competitive salary framework and introducing an array of attractive benefits such as preferential loan programs, travel and entertainment vouchers, regular health check-ups, health insurance, and various sports and cultural activities. These initiatives ensure employees are rewarded fairly for their contributions and establish NCB as a desirable destination for high-caliber professionals.

Focusing on Leadership Development and Successor Training

With a workforce spanning three generations — predominantly Gen Y and Gen Z — NCB places strong emphasis on developing future leaders and nurturing successor teams. The bank aims for 50% of management positions in business units over the next two years to be filled from internal talent. A culture of empowerment, coupled with continuous, comprehensive training in professional expertise, soft skills, and digital transformation, has enabled NCB to create a multi-generational workplace rich in opportunities for growth, challenges, and advancement.

“Internal training not only helps employees clearly understand the bank’s strategic direction and build aligned personal development plans but also enhances their adaptability, flexibility, and readiness to take on more challenging roles and advancement opportunities,” said Mr. Ta Kieu Hung.

Open Leadership That Inspires Pride

Another notable feature of NCB’s working environment is its leadership culture — open, approachable, and willing to listen and engage directly with employees. In addition to regular system-wide conferences, NCB organizes periodic seminars and talk shows, enabling staff to gain a deeper understanding of the bank’s strategic direction, vision, and mission. These sessions also create space for employees to express themselves, engage in open dialogue with senior management, and gain confidence and clarity in their career paths aligned with the organization’s growth.

“What I value and cherish most about working at NCB is the leadership — not only in professional guidance but also in spirit. The leaders’ vision, integrity, and capability inspire confidence in my chosen path, motivate me to contribute meaningfully to the organization’s development, and give me the courage to take on new challenges and continuously grow,” shared Ms. Hoang Anh, an employee who has been with NCB for six years.

Regular seminars and talk shows allow NCB employees to better understand the organization’s development direction, vision, and mission.

According to NCB’s representative, all internal, cultural, and business activities are guided by the five core values: “Loyalty – Trust – Dedication – Sophistication – Flourishing,” which serve as the “red thread” defining NCB’s corporate culture and uniting its employees as one cohesive whole. This has shaped a distinct NCB DNA, strengthening staff pride and engagement throughout the organization.

That organizational pride, combined with national pride, has left a significant mark on Vietnam’s financial and banking landscape over the past year. NCB became the first bank to launch the “Tu Hao” (Pride) credit card line, celebrating national milestones — the “Thong Nhat” (Reunification) edition released on April 30–May 1 to commemorate the 50th anniversary of national reunification, and the “Tu Hao” (Pride) edition introduced in mid-August to mark the 80th National Day — both symbolizing love and patriotism in the banking sector.

Being recognized at the HR Asia Awards for three consecutive years (2023–2025) and receiving the Tech Empowerment Award in the first year this category was introduced in Vietnam stands as strong evidence of NCB’s people-centric HR policies, unique corporate culture, and flexible spirit of transformation and integration. It also affirms the bank’s ongoing efforts to develop a new generation of high-quality professionals equipped with the skills and qualities needed to meet the demands of the modern labor market.