NCB & VISA SIGN STRATEGIC PARTNERSHIP, ELEVATING CARD SERVICES IN VIETNAM

On 20 November 2025, the National Citizen Commercial Joint Stock Bank (NCB) and VISA – the world’s leading digital payments technology company – signed a strategic cooperation agreement, marking an important milestone in their journey to create modern and outstanding digital payment solutions and experiences in Vietnam.

Accordingly, NCB and VISA will establish a long-term partnership aimed at optimizing competitiveness, expanding market development, and applying global digital capabilities to deliver breakthrough innovations that contribute to the advancement of digital payments in Vietnam. The partnership also reflects the strong commitment of both organizations to sharing a strategic vision and co-creating superior, innovative solutions that support the growth of Vietnam’s tourism industry as it steps confidently onto the global stage.

NCB and VISA Announce Comprehensive Cooperation to Optimize Competitiveness and Expand Market Growth

As a strategic partner, VISA highly values NCB’s strong growth and remarkable innovation in recent years and has expressed its commitment to “empowering” NCB by co-developing the next generation of payment solutions for NCB’s customers. This cooperation is expected to elevate mobile banking experiences and create impressive, distinct, and sustainable advancements in NCB’s card products in the coming period.

Specifically, VISA will support NCB in shaping and implementing a long-term development roadmap for its card business, repositioning and restructuring NCB’s card product portfolio in alignment with international standards. At the same time, both sides will leverage NCB’s existing strengths, deep market insights, and strong implementation capabilities to develop NCB’s payment solutions along a differentiated path focused on high-potential customer segments.

NCB and VISA have identified their shared mission within this strategic partnership: to contribute positively to the “takeoff” of Vietnam’s tourism in the new era. The two parties aim to co-create integrated, best-in-class payment solutions that enhance value throughout the customer journey—particularly in leisure, resort, and entertainment experiences in Vietnam—while setting new standards of convenience in financial services. Alongside these initiatives, VISA will also work with NCB to deploy advanced risk management tools to ensure the safety of all transactions, complementing NCB’s existing modern security solutions.

NCB to Implement International-Standard Repositioning and Restructuring of Card Product Portfolio

Ms. Dang Tuyet Dung, Country Manager of Visa Vietnam & Laos, said , “We believe that Visa’s leading payment technology platform, combined with NCB’s continuous innovation efforts and remarkable growth, will create impressive results, unlock new opportunities, and deliver customer satisfaction and sustainable growth for the bank.”

This partnership also enables VISA to effectively reach millions of Vietnamese consumers and businesses. In doing so, VISA will not only participate in the market but also actively shape it, further strengthening its position as the world’s leading electronic payments organization.

Speaking at the event, Mr. Ta Kieu Hung, CEO of NCB, emphasized, “The strategic cooperation agreement with VISA represents an important step in NCB’s journey of continuous innovation and enhancement of customer experience, bringing exceptional products and services to our clients. It also reflects our objective of partnering with the world’s leading organizations to build a smart, secure, and pioneering financial ecosystem, contributing to economic development, particularly in tourism—one of NCB’s key strategic sectors.”

NCB and VISA Aim to Enhance Customer Value Across Vietnam’s Tourism, Leisure, and Entertainment Experiences

In recent years, NCB has consistently invested in technology infrastructure and digital solutions to strengthen its comprehensive digitalization capabilities. Supported by technology, NCB has delivered significant improvements in financial solutions and customer experience, earning strong recognition from clients.

In 2025, NCB launched the Tu Hao (Pride) card line in a record-short time. This product is the first card in the market designed in connection with a historic national event, embodying Vietnamese pride and patriotism. The card received strong market reception upon launch and is viewed as a symbol and personal statement of national pride for its holders. NCB has also collaborated with strategic partners to introduce numerous exclusive privileges for customers when experiencing premium entertainment and resort services nationwide.

Previously, NCB officially became a member of both VISA and Mastercard – two of the world’s leading technology and payment organizations. The signing of this strategic partnership with the world’s leading digital payments technology company marks another step forward, underscoring NCB’s determination to execute its new strategy, elevating banking experiences through innovative thinking, placing customer-centric innovation at the core, and pioneering the development of financial services on cutting-edge technology platforms to meet the increasingly sophisticated needs of consumers in the digital era.